11+ years founding and scaling ventures end to end - owning product from first idea to launch, building it hands-on, with the business and financial discipline to make it real.
I'm a product and technology leader who has spent 11+ years turning ideas into operating companies - as a founder and as the person who owns and builds the product itself.
Today I'm co-founder of Works4you, where I own the technology product - building it hands-on with AI and vibe-coding - and drive business development and go-to-market, including for its 4rest4all project (Natural Capital for Future Generations). Before that I ran product and operations for POKER111, a venture that scouted, tested, and sponsored aspiring Brazilian poker players in international events, where I recruited and led development teams across three continents.
I founded and led TWOTONE and its daughter brand Monochrome - a two-brand retail + e-commerce fashion house I ran end to end for a decade, from production, finance, and marketing to 100+ boutique partners and the entire business-technology stack. I don't just imagine the product; I build it and prove it works before spending.
I take a raw idea and turn it into a working system - specs, architecture, tooling, and the team to ship it. Vision only counts when it runs in production.
I pressure-test the assumptions a business is built on with cheap, fast experiments - and I'll kill my own idea when the data says so, before real money is at risk.
Two ventures founded and a brand run end to end for a decade. I connect product decisions to unit economics, cash flow, and growth - not just features.
Own the technology product end to end - building it hands-on with AI and vibe-coding - drive business development, and lead go-to-market for the 4rest4all project; currently in active development and validation.
Ran product and operations for a poker scouting and sponsorship venture; recruited and led distributed development teams across three continents; owned analytics and automation.
Founded and led two brands end to end for a decade - TWOTONE (flagship) and its daughter brand Monochrome - 100+ boutique partners, full P&L, production, marketing, and the entire business-technology stack.
Advised owners on management, strategy, and execution of growth plans.
Practical Engineering Certificate, 2012.
Languages: Hebrew (native) · English (fluent)
Open to Product Leadership, Founding Product, and BizOps roles - on-site, hybrid, or fully remote.
Ramat Gan, Israel